Privacy Policy — 86'd

Effective: as of the game's public release date  ·  Last updated: August 4, 2026

This Privacy Policy explains how Big Ridge Studios ("we", "us") handles information in connection with 86'd: Zombie Survivors (the "Game"), a game for iPhone. It is written to meet the EU/UK General Data Protection Regulation (GDPR/UK GDPR), the California Consumer Privacy Act (CCPA/CPRA), and Apple App Store requirements.

In short: 86'd has no accounts and no third-party analytics. The free version is supported by ads served by Google AdMob; a single one-time purchase removes them entirely. Your progress stays on your device. Outside of what the ad network needs to serve ads — described in Section 3 — we don't know who you are, and we don't want to.

1. Who we are

The Game is published by Big Ridge Studios. For any privacy question or request, contact us at privacy@bigridgestudios.com.

2. No account, and your progress stays on your device

86'd has no accounts and no sign-in. You never give us a name, email address, or password. Your saved progress — unlocked maps and cooks, Tips, and settings — is stored on your device only, and it is removed when you delete the Game.

3. Ads — and the purchase that removes them

The free version of 86'd shows ads served by Google AdMob (Google LLC). What Google collects and how it uses it is described in Google's Privacy Policy and in How Google uses information from sites or apps that use our services. The App Store privacy label lists what the ad SDK collects.

Where the ads are. There are three places, and no others:

• A banner on the menu, the shift report, the Break Room and the pause screen. Never during play.
• A short video before a run, and not every run — the first two shifts you ever play carry no ads at all, and after that there is a limit on how often one can appear.
• Optional videos you choose to watch, for something in return: coming back after going down in co-op, or doubling a shift's Tips. These never start on their own — you tap them, and skipping one simply means you don't get the reward.

Consent, and the two prompts. On first launch Google's consent tool shows the notice required where you live — the GDPR/IAB-TCF form in the EU, UK and Switzerland, a US-states notice elsewhere — and you can reopen it any time from Settings ▸ Privacy options to change or withdraw your choice. Separately, Apple's App Tracking Transparency prompt asks whether the Game may use your device's advertising identifier. These are two different questions, and both are yours to answer.

• Tracking is asked, never assumed. If you decline the tracking prompt, you get non-personalized ads instead — the Game tells the ad network not to personalize, on every request it makes. No prompt, no tracking.
• One purchase turns it all off. A single one-time purchase ($4.99) removes every ad permanently and unlocks the DLC. With ads removed, the ad network serves nothing and the Game makes no ad requests — and the two optional videos above are simply granted to you for free instead, so removing the ads never removes anything you could do before.

We ourselves collect nothing for advertising: Google's processing is the only advertising-related data flow in the Game, and it exists only while ads are shown.

4. Anonymous gameplay statistics

To balance the Game — to learn things like how long a typical run lasts, which weapons players actually build toward, and where runs tend to end — 86'd can send anonymous gameplay statistics to a server we run ourselves. We built this to be as close to nothing as a measurement can be:

• No identifiers of any kind. No advertising ID, no device ID, no account. Events from a single run share a throwaway run number that is regenerated every run and cannot follow you anywhere.
• No IP addresses stored. Your IP address is discarded at the edge before anything is written down.
• Nothing personal, ever. The events are gameplay facts — a run ended, a weapon was chosen. There is no text you typed, no contact information, and nothing about your device beyond the app version and platform.
• Never used for advertising or tracking, and never sold or shared.
• It can be off entirely. This system sends nothing at all unless it is switched on in a given release; when it is off, no data leaves your device.

Because these statistics contain no identifiers, they are not personal data we can connect to you. In App Store terms, this is "Product Interaction" and "Other Usage Data," not linked to your identity and not used for tracking. (Legal basis, where applicable: our legitimate interest in improving the Game — GDPR Art. 6(1)(f).)

5. Third-party SDKs

The only third-party SDKs in 86'd are Google Mobile Ads (AdMob) and Google User Messaging Platform, the consent tool that presents the notice described in Section 3. They are the advertising path and nothing else. There are no third-party analytics, attribution, social, or crash-reporting SDKs — nothing else in the Game reports to another company about you.

6. Game Center (optional)

86'd uses Apple's Game Center for one thing: online co-op. Matchmaking, friend invites, and the connection between two players are all handled by Apple under Apple's privacy policy. If you play co-op, the other player can see your Game Center display name — that identity belongs to your Apple Account, not to any account with us, and we never receive your Apple Account credentials. We do not run multiplayer servers of our own: gameplay data travels between the two devices through Apple's service and is not stored by us. If you are not signed in to Game Center, or you turn it off in your device's iOS settings, everything except co-op works normally.

7. Purchases

86'd offers one in-app purchase: a one-time unlock that removes ads and adds the DLC. It is processed entirely by Apple through the App Store — we never receive or store your payment details, and there are no subscriptions and no consumable purchases. Refunds are requested from Apple at reportaproblem.apple.com.

8. What we do NOT do

• We do not sell or rent your personal data — we do not hold any to sell.
• We do not track you across other apps and websites, and the Game never will without asking through Apple's App Tracking Transparency prompt (Section 3).
• We do not collect your contacts, photos, microphone input, location, or health data.
• We do not require an account, so there is no account to delete; your local progress is removed when you delete the Game.
• The Game is rated 16+ and is not directed to children. We do not knowingly collect personal data from children under 13 (or the applicable minimum digital-consent age in your country) — and in fact we collect no personal data from anyone.

9. Our website

This policy is hosted on our website, bigridgestudios.com, which uses Google Analytics. Until you accept our cookie banner, it runs in a limited, cookieless mode (Google Consent Mode v2): no analytics cookies are set and nothing is used for advertising or cross-site tracking, though anonymized, cookieless pings may still reach Google. If you accept, standard analytics cookies are enabled — and you can change your choice at any time via the "Cookie Preferences" link in the footer. This is separate from the Game. See our studio Privacy Policy for website details.

10. Sharing

We do not sell or share your personal data. The only companies involved in the Game at all are Apple (for the App Store, purchases, and optional Game Center), the advertising network described in Section 3 while ads are shown, and the infrastructure provider that hosts our own statistics endpoint, which never receives identifiers or stored IP addresses. We may disclose information if required by law.

11. Data retention

Anonymous gameplay statistics are kept in aggregate for as long as they are useful for balancing the Game. Your saved progress stays on your device until you delete the Game.

12. Your rights

Depending on where you live, you may have rights to access, correct, delete, restrict, or object to processing of your personal data, to data portability, and to withdraw consent at any time. Because 86'd collects no identifiers, we generally have no data that can be connected to you — your progress is on your device and under your control. To exercise rights with us, email privacy@bigridgestudios.com. You may also lodge a complaint with your local data protection authority.

California (CCPA/CPRA): we do not sell or "share" personal information for cross-context behavioral advertising. You have rights to know, delete, correct, and opt out.

13. Changes

We may update this policy; we will revise the "Last updated" date and, for material changes, provide notice in the Game or on its store listing.

14. Contact

Big Ridge Studios
United States
privacy@bigridgestudios.com

Links: Apple Privacy Policy